Apple TV+ Price Hike: What the New $14.99/Month, $119/Year Pricing Means for You

Apple TV+ subscribers are facing another price increase. According to reporting from CNBC, Variety, The Verge, Yahoo Finance, and 9to5Mac, the US monthly price rose from $12.99 to $14.99, and the annual plan from $99 to $119. Apple's own current pricing pages confirm the current monthly figures directly: Apple TV's official page lists the plan at $14.99/month, and Apple's own Apple One page lists the Individual plan at $21.95/month. Neither Apple page states a prior price or the date any increase took effect — those details, along with the reported $119 annual figure (not listed on Apple's own pages checked here), remain based on the five outlets' reporting rather than independently confirmed by Apple.

What's Actually Changing

Reporting describes three price changes in the US. The standalone Apple TV+ monthly subscription rose from a reported $12.99 to a current price of $14.99 — only the $14.99 current figure is confirmed on Apple's own page; the $12.99 prior price is reported only, not shown there. The annual subscription reportedly rose from $99 to $119, per CNBC and Yahoo Finance — neither figure is listed on an Apple page checked here. The individual Apple One bundle rose from a reported $19.95 to a current price of $21.95 — only the $21.95 current figure is confirmed on Apple's own Apple One page; the $19.95 prior price is reported by 9to5Mac only. The Verge notes this is reportedly the fourth Apple TV+ price hike in four years, though the article does not detail the amounts of prior increases. Whether family-plan Apple One tiers or student pricing are affected is not addressed in the sources reviewed — treat that as unknown rather than assuming no change.

When the New Prices Start

According to Variety and The Verge, the new pricing is effective for new subscribers starting Aug. 28, 2026 — meaning anyone signing up on or after that date pays $14.99/month or $119/year from the start. For people already subscribed, reporting says Apple notifies existing subscribers approximately one month before the new price is charged on their account, rather than switching everyone over immediately on Aug. 28. This detail comes from secondary reporting characterizing Apple's notification practice; the sources reviewed do not include an Apple support document specifying exact billing-cycle mechanics, so your personal switch-over date isn't confirmed here.

How to Check Your Own Billing Date

Because the exact date your account converts to the new price depends on your individual billing cycle, the most reliable way to confirm your own timing is to check the email or in-app notice Apple sends before the new charge, or review your subscription details directly in the Settings app (or the TV app) under your Apple ID subscriptions. None of the sources reviewed provide a universal existing-subscriber switch date, so checking your own account notice is the only way to know precisely when your bill changes and by how much.

Apple TV+ vs. Apple One After the Increase

If you only want Apple TV+, the standalone plan now costs $14.99/month, confirmed on Apple's own page, or a reported $119/year (not listed on that page). If you also use Apple Music, iCloud storage, or other Apple services, the individual Apple One bundle now costs $21.95/month, confirmed on Apple's own Apple One page — still bundling TV+ with those other services rather than charging for TV+ alone. The sources reviewed do not provide side-by-side value math against competitors or confirm whether Apple One's family or premier tiers are changing, so a full cost comparison to other streaming services isn't supported by this evidence — only the standalone-versus-bundle price gap for Apple's own offerings.

What the New Price Actually Costs You

Two comparisons follow from the numbers above, with the uncertain figure flagged in each:

• Monthly vs. annual, on the new pricing. Paying month to month at the confirmed $14.99 rate costs $14.99 × 12 = $179.88 a year. If the reported $119 annual plan (see "What's Actually Changing" above) is genuinely available at that price, that's a difference of $60.88 a year — about 34% less than paying monthly for twelve months. This assumes the annual option is actually offered at that price and the monthly rate doesn't change during the year.
• How much more this is than before. The monthly plan rose $2.00, from a reported $12.99 to the now-confirmed $14.99 — a 15.4% increase. The annual plan, per the reported $99-to-$119 figures, rose $20 — a 20.2% increase. Apple One Individual rose $2.00/month, from a reported $19.95 to the now-confirmed $21.95 — a 10.0% increase. The "prior price" in each case comes from outlet reporting (linked above), not from an Apple page — Apple's own pages checked here show only the current rate.

Bottom Line for Subscribers

Based on the reporting reviewed, the practical takeaway is: new sign-ups pay the higher price immediately as of Aug. 28, 2026, and current subscribers should expect a notice roughly a month ahead of their own next charge at the new rate. The current $14.99/month and $21.95/month figures are now confirmed directly on Apple's own pages; the $119/year figure and the Aug. 28 effective date remain based on outlet reporting rather than an Apple page. If you want certainty about your specific renewal date or amount, rely on Apple's direct notification to your account rather than the general timeline described in press coverage.