Apple TV+ Price Hike: What the New $14.99/Month, $119/Year Pricing Means for You
Apple TV+ is reportedly rising to $14.99/month and $119/year, with Apple One also increasing. Here's what's reported about timing for new vs. existing
Apple TV+ subscribers are facing another price increase. According to reporting from CNBC, Variety, The Verge, and Yahoo Finance, the US monthly price is rising from $12.99 to $14.99, and the annual plan is going from $99 to $119. This has not been verified against an official Apple newsroom or support page in the sources reviewed, so the figures below should be treated as reported rather than company-confirmed.
What's Actually Changing
Reporting describes three price changes in the US: the standalone Apple TV+ monthly subscription rising to $14.99, the annual subscription rising to $119, and the individual Apple One bundle (which includes Apple TV+) rising to $21.95 per month, according to CNBC and Yahoo Finance. The Verge notes this is reportedly the fourth Apple TV+ price hike in four years, though the article does not detail the amounts of prior increases. Whether family-plan Apple One tiers or student pricing are affected is not addressed in the sources reviewed — treat that as unknown rather than assuming no change.
When the New Prices Start
According to Variety and The Verge, the new pricing is effective for new subscribers starting Aug. 28, 2026 — meaning anyone signing up on or after that date pays $14.99/month or $119/year from the start. For people already subscribed, reporting says Apple notifies existing subscribers approximately one month before the new price is charged on their account, rather than switching everyone over immediately on Aug. 28. This detail comes from secondary reporting characterizing Apple's notification practice; the sources reviewed do not include an Apple support document specifying exact billing-cycle mechanics, so your personal switch-over date isn't confirmed here.
How to Check Your Own Billing Date
Because the exact date your account converts to the new price depends on your individual billing cycle, the most reliable way to confirm your own timing is to check the email or in-app notice Apple sends before the new charge, or review your subscription details directly in the Settings app (or the TV app) under your Apple ID subscriptions. None of the sources reviewed provide a universal existing-subscriber switch date, so checking your own account notice is the only way to know precisely when your bill changes and by how much.
Apple TV+ vs. Apple One After the Increase
If you only want Apple TV+, the standalone plan will reportedly run $14.99/month or $119/year. If you also use Apple Music, iCloud storage, or other Apple services, the individual Apple One bundle is reportedly rising to $21.95/month, which still bundles TV+ with those other services rather than charging for TV+ alone. The sources reviewed do not provide side-by-side value math against competitors or confirm whether Apple One's family or premier tiers are changing, so a full cost comparison to other streaming services isn't supported by this evidence — only the standalone-versus-bundle price gap for Apple's own offerings.
Bottom Line for Subscribers
Based on the reporting reviewed, the practical takeaway is: new sign-ups pay the higher price immediately as of Aug. 28, 2026, and current subscribers should expect a notice roughly a month ahead of their own next charge at the new rate. If you want certainty about your specific renewal date or amount, rely on Apple's direct notification to your account rather than the general timeline described in press coverage, since none of the outlets cited here point to a public Apple support page laying out account-by-account transition dates.